ROOM SERVICE

by StudioAppétit

Bespoke

F&B

Room Service is a F&B and dining experience service targeted at hotels and the hospitality industry.

Translating brand identity into F&B, this is a couture service that develops unique and exciting dining concepts, edible products, innovative room service schemes, along with brand enhancers, bespoke food installations, and events.

A different kind of

Culinary

Creative

'Looking at long term vision for longevity beyond the excitement of a new hotel opening and the related attention that comes with it - F&B is actually the strongest, most effective and cost efficient tool a hotel can use in order stay relevant.'

Ido Garini, Creative Director

Rosewood_London_-_Afternoon_tea_by_Studi

Wall to Plate

We believe that when entering a restaurant, one doesn't come just to eat with his mouth but to an all-round experience for all the senses that starts with the Logo followed by the interior, service and down to every edible part and the way it is served. This is why we work in a cross disciplinary team that spends as much attention to culinary ground work as to any visual and physical design aspect needed. Pairing this 360 creative direction with Studio Appétit's exciting concepts and sensory approach allow us to deliver game changing projects that keep a very high level of experience throughout.

F&B meets Marketing

With food being more culturally relevant than ever and one of the most powerful communication tools - f&b can become one of the most lucrative creative and financial aspects of a brand. Studio Appétit masterfully creates creative culinary concepts with built in marketing and PR aspects that capitalise on this impactful tool while utilising existing infrastructure and services.

'With a smart creative approach that utilises existing

standard services we can achieve a powerful and

exciting memorable brand impact.'

SELECT PROJECTS

A special commission for Wallpaper* Handmade 2018 - WELLNESS AND WONDER.

bAIN CULINAIRE

Client: Wallpaper* Handmade

In Collaboration: Laufen, Quinteassential

2018 // Milano, Salone del Mobile

Creative direction, Products, Branding, Food Design, Scenography, Sensorial Design

An edible mineral collection inspired by ground breaking materials. Displayed in a cabinet of curiosities and offered in a limited daily tasting.

mINERAL GRAVITY

Client: COMPAC

2017 // LDF17, Somerset House

S T A R T

Creative direction, Installations, Photography, Brand Activation, Food Design, Performance, Scenography, Sensorial Design, Culinary Concept

A chocolate f&b concept for hotels based on game changing research about consumer groups of the future.

TRIBES

Client: U.B.M.

In Collaboration: Oialla

2016// The Sleep Event, London

S T A R T

Creative direction, Products, Installations, Hospitality, Photography, Branding, Brand Activation, Food Design, Scenography, Trend Research, Sensorial Design, Culinary Concept

Pop Up dinner exploring the multi aspects and unexpected overlaps between food and time.

TIME FOR DINNER

Studio Appétit Atelier

2012 // Tel Aviv

S T A R T

Creative direction, Installations, Hospitality, Food Design, Performance, Scenography, Sensorial Design, Culinary Concept

An immersive dessert experience - a black monochrome edible playground from the world of Things of Edible Beauty.

THINGS OF EDIBLE BEAUTY - black wonderland

Client: Wallpaper Magazine, Caesarstone

2016 // Milano, Salone Del Mobile

S T A R T

Brand Activation, Food Design, Performance,Sensorial Design, Culinary Concept

Design and creative direction for a high end culinary concept paying tribute to the work of Rodin.

tHE ART OF AFTERNOON / ART OF RODIN

Client: Rosewood London

In Collaboration: The British Museum

2017-18 // London

S T A R T

Creative direction, Products, Installations, Hospitality, Photography, Brand Activation, Food Design, Performance, Scenography, Trend Research, Sensorial Design, Culinary Concept

table_cropped_photo_by_StudioAppétit.jpg

Introducing a new take on the traditional afternoon tea experience.An overall concept creation from table settings to pastries all celebrating the Art of Afternoon Tea.

tHE ART OF AFTERNOON

Client: Rosewood Hotels

2017-18// Rosewood London

S T A R T

Creative direction, Products, Installations, Hospitality, Photography, Branding, Brand Activation, Food Design, Performance, Scenography, Trend Research, Sensorial Design, Culinary Concept

קסטרו_השקת_הסתיו_שף_עידו_גרעיני_לסטודיו_

Taking over a fashion show and telling its story through flavour, interaction and exciting experiences.

FLAVOURS OF FALL

Client: CASTRO Fashion

2016 // Tel Aviv A/W 2016

S T A R T

Creative direction, Installations, Brand Activation, Food Design, Performance, Scenography, Sensorial Design, Culinary Concept

An experimental tasting experience raising questions about the black box of eating.

BLACK BOX

Client: Town House Hotels

2011 // Milano

S T A R T

Creative direction, Hospitality, Photography, Food Design, Performance, Scenography, Sensorial Design, Culinary Concept

Immersive installation of interactive culinary speed dating with constantly changing food trends.

15 minutes of fame

Client: City Gallery

2012 // Rehovot

S T A R T

Creative direction, Food Design, Performance, Scenography, Culinary Concept

Reconfiguring and offering design enhancement to create new visual impact, marketing value and client attraction in a business orient design hotel event offering.