An immersive landscape experience and transformative urban garden - taking inspiration from playful pop-up books to create a life size multi-dimensional visual story.

pOP UP GARDEN

Client: BritishLand

2018 // LDF18, Paddington Central

Creative direction, Installations, Photography, Brand Activation, Performance, Scenography,Sensorial Design, 

The creation of a new Scandinavian design brand based in rural Finland and utilising local craft. 

raw finnish

Client: RawFinnish / Hukka Design OY

2017-2018 // Tuppavarra, Finland // Milano, Italy

Creative direction, Products, Installations, Hospitality, Photography, Branding, BrandActivation, Scenography, Trend Research, Sensorial Design, Culinary Concept

A platform that establishes food as a modern day religion and explores new traditions, behaviours and cultural phenomenons. 

THE FOOD RELIGION

Studio Appétit Couture 

2017- // Worldwide

Creative direction, Products, Installations, Hospitality, Photography, Branding, Food Design, Performance, Scenography, Sensorial Design, Culinary Concept

Art Direction of the scenography, display, visual story and brand experience of Petite Friture's tableware and homeware collection.

a TABLE

Client: Petite Friture

2016 // Paris - Stockholm - London

Creative direction, Installations, Photography, Brand Activation, Food Design, Performance, Scenography, Sensorial Design, Culinary Concept

A 'private club' style installation, redefining brand experience and communication in an exciting memorable way.

THE GEM ROOM

Client: LAUFEN

2016 // LDF16, Old CSM, DesignJunction

Creative direction, Products, Installations, Brand Activation, Food Design, Performance, Scenography, Sensorial Design, Culinary Concept

F&B for a boutique hotel's speakeasy. The creative direction of a whimsical and exciting yet lasting concept. 

BELLBOY

Client: Hotel Bardichevsky

2015 // Tel Aviv

Creative direction, Products, Hospitality, Photography, Branding, Food Design, Scenography, Trend Research, Sensorial Design, Culinary Concept

Tasting a new design collection through integrated edible moment spread all over the Moooi Showroom in Amsterdam. 

welcome home. moooi.

Client: MOOOI

2013 // Moooi Showroom, Amsterdam

Creative direction, Installations, Brand Activation, Food Design, Performance, Scenography, Sensorial Design, 

An editorial art direction concept the explores values and visual representations of Gaggenau Kitchen's unique multi level cooling system.

fREEZING beauty

Client: GAGGENAU

2018 // Milano, Salone Del Mobile

Creative direction, Photography, Food Design, Scenography, Trend Research, Culinary Concept

Reconfiguring and offering design enhancement to create new visual impact, marketing value and client attraction in a business orient design hotel event offering.

dUTCH tABLESCAPES

Client: HILTON HOTELS

2017// Hilton Schiphol

Creative direction, Products, Hospitality, Photography, Branding, Food Design, Scenography, Trend Research, Sensorial Design, Culinary Concept

Launching an exquisite silverware collection with an intricate and innovative visual story, scenography, display and spatial design celebrated with a unique culinary activation.

EPICURIAN EXPERIeNCE

Client: Christopher Jenner

In Collaboration: Thomas Goode, CAMRON PR

2017// LDF17, Thomas Goode

Creative direction, Installations, Photography, Brand Activation, Food Design, Scenography, Sensorial Design, Culinary Concept

A collaborative installation combing space, food and design into a ceremonial large scale ritual.

THE FOOD RELIGION / TRIBUTE

In Collaboration: CONRAN AND PARTNERS, Mark Taylor Design, 

                                                              D&D, DesignJunction

2017 // LDF17, German Gymnasium

Creative direction, Products, Installations, Hospitality, Photography, Food Design, Performance, Scenography, Sensorial Design, Culinary Concept

Immersive Food Art experience inviting guests into a visual and inspirational journey about food and architectural design values.

ARCHITECTURE DURING ART

Client: LAUFEN

2016// LAUFEN Fourm, Art Basel

Creative direction, Products, Installations,  Photography, Brand Activation, Food Design, Scenography, Sensorial Design, Culinary Concept

Food / Fashion on the exploration of trends, aesthetics and visual impact in these worlds.

THINGS OF EDIBLE BEAUTY PT.1

Studio Appétit Couture 

2014- // Worldwide

Creative direction, Products, Installations, Photography, Food Design, Scenography, Sensorial Design, Culinary Concept

New branding, positioning and strategy for . a communication and IT start up.

Artichoke communications

Client: Artichoke IT and Communication

2011 // International

Creative direction, Photography, Branding, 

Design and creative direction for a high end culinary concept paying tribute to the work of Rodin.

tHE ART OF AFTERNOON /  ART OF RODIN

Client: Rosewood London

In Collaboration: The British Museum

2017-18 // London

Creative direction, Products, Installations, Hospitality, Photography, Brand Activation, Food Design, Performance, Scenography, Trend Research, Sensorial Design, Culinary Concept

An edible mineral collection inspired by ground breaking materials. Displayed in a cabinet of curiosities and offered in a limited daily tasting. 

mINERAL GRAVITY

Client: COMPAC

2017 // LDF17, Somerset House

Creative direction, Installations, Photography, Brand Activation, Food Design, Performance, Scenography, Sensorial Design, Culinary Concept

Exploring Estonian culture and culinary history through curated still life dramatised moments.

ESTONIAN EXPLORATION

Client: SUPPER Magazine, Estonian Ministry of Tourism

2017 // Estonia, London

Creative direction, Photography, Food Design, Culinary Concept

Multi location set designs, displays and conceptual activations launching and promoting a food related product collection.

a table set+event

Client: Petite Friture

2016 // Paris

Creative direction, Installations, Photography, Brand Activation, Food Design, Performance, Scenography, Sensorial Design, Culinary Concept

Festive artistic directions for clients and in-house.

CHRISTAMS SHOOTS

Client: LAUFEN

2015 // Basel

Creative direction, Photography

Celebrating  the ornamental value of food while offering a new way to look at food, prepare and eat it.

lUSCIOUS FOOD CRAVINGS

Studio Appétit Atelier

In Collaboration: Studio Lenneke Wispelwey

2013 // The Netherlands

Creative direction, Products, Installations, Photography, Branding, Food Design, Scenography, Sensorial Design, Culinary Concept