An immersive landscape experience and transformative urban garden - taking inspiration from playful pop-up books to create a life size multi-dimensional visual story.

Creative direction, Installations, Photography, Brand Activation, Performance, Scenography,Sensorial Design, 

The creation of a new Scandinavian design brand based in rural Finland and utilising local craft. 

Creative direction, Products, Installations, Hospitality, Photography, Branding, BrandActivation, Scenography, Trend Research, Sensorial Design, Culinary Concept

A platform that establishes food as a modern day religion and explores new traditions, behaviours and cultural phenomenons. 

Creative direction, Products, Installations, Hospitality, Photography, Branding, Food Design, Performance, Scenography, Sensorial Design, Culinary Concept

Art Direction of the scenography, display, visual story and brand experience of Petite Friture's tableware and homeware collection.

Creative direction, Installations, Photography, Brand Activation, Food Design, Performance, Scenography, Sensorial Design, Culinary Concept

A 'private club' style installation, redefining brand experience and communication in an exciting memorable way.

Creative direction, Products, Installations, Brand Activation, Food Design, Performance, Scenography, Sensorial Design, Culinary Concept

F&B for a boutique hotel's speakeasy. The creative direction of a whimsical and exciting yet lasting concept. 

Creative direction, Products, Hospitality, Photography, Branding, Food Design, Scenography, Trend Research, Sensorial Design, Culinary Concept

Tasting a new design collection through integrated edible moment spread all over the Moooi Showroom in Amsterdam. 

Creative direction, Installations, Brand Activation, Food Design, Performance, Scenography, Sensorial Design, 

An editorial art direction concept the explores values and visual representations of Gaggenau Kitchen's unique multi level cooling system.

Creative direction, Photography, Food Design, Scenography, Trend Research, Culinary Concept

Reconfiguring and offering design enhancement to create new visual impact, marketing value and client attraction in a business orient design hotel event offering.

Creative direction, Products, Hospitality, Photography, Branding, Food Design, Scenography, Trend Research, Sensorial Design, Culinary Concept

Launching an exquisite silverware collection with an intricate and innovative visual story, scenography, display and spatial design celebrated with a unique culinary activation.

Creative direction, Installations, Photography, Brand Activation, Food Design, Scenography, Sensorial Design, Culinary Concept

A collaborative installation combing space, food and design into a ceremonial large scale ritual.

Creative direction, Products, Installations, Hospitality, Photography, Food Design, Performance, Scenography, Sensorial Design, Culinary Concept

Immersive Food Art experience inviting guests into a visual and inspirational journey about food and architectural design values.

Creative direction, Products, Installations,  Photography, Brand Activation, Food Design, Scenography, Sensorial Design, Culinary Concept

Food / Fashion on the exploration of trends, aesthetics and visual impact in these worlds.

Creative direction, Products, Installations, Photography, Food Design, Scenography, Sensorial Design, Culinary Concept

New branding, positioning and strategy for . a communication and IT start up.

Creative direction, Photography, Branding, 

Design and creative direction for a high end culinary concept paying tribute to the work of Rodin.

Creative direction, Products, Installations, Hospitality, Photography, Brand Activation, Food Design, Performance, Scenography, Trend Research, Sensorial Design, Culinary Concept

An edible mineral collection inspired by ground breaking materials. Displayed in a cabinet of curiosities and offered in a limited daily tasting. 

Creative direction, Installations, Photography, Brand Activation, Food Design, Performance, Scenography, Sensorial Design, Culinary Concept

Exploring Estonian culture and culinary history through curated still life dramatised moments.

Creative direction, Photography, Food Design, Culinary Concept

Multi location set designs, displays and conceptual activations launching and promoting a food related product collection.

Creative direction, Installations, Photography, Brand Activation, Food Design, Performance, Scenography, Sensorial Design, Culinary Concept

Festive artistic directions for clients and in-house.

Creative direction, Photography

Celebrating  the ornamental value of food while offering a new way to look at food, prepare and eat it.

Creative direction, Products, Installations, Photography, Branding, Food Design, Scenography, Sensorial Design, Culinary Concept